A network redefining digital advertising, putting people back at the centre of every campaign, advertising message, and metric.
"Let's start measuring what we value, not just valuing what we measure."
Someone enjoying a quiet moment, seeking inspiration, connecting with loved ones, and we keep interrupting them.
By prioritising short-term vanity metrics, platforms incentivise attention-grabbing, poor quality advertising that can damage wellbeing, erode trust and negatively impact long-term brand-building.
No cost. Just a commitment to showing up and raising the bar for how digital advertising treats the people it reaches. The industry can lead this change.
Our founding thought leadership report reframes the metrics that matter — drawing on practitioner expertise and emerging research to build a new standard for campaign measurement.
Frameworks, templates, and content ready to take straight into your organisation or campaigns.
The DigiAdGood thought leadership report. A manifesto for wellbeing-based metrics and what the industry needs to do differently.
Coming soon →A brief template that builds human wellbeing questions into every stage of campaign planning, ready to use or adapt.
Coming soon →A measurement framework pairing traditional KPIs with wellbeing indicators, built for real campaign workflows.
Coming soon →A slide deck you can take to your leadership team, making the business case for wellbeing-positive campaign practice.
Download deck ↓Practical guidance on applying wellbeing principles to creative, targeting, and placement decisions across channels.
Coming soon →Peer-reviewed research outputs from the DigiAdGood network, making the academic case for wellbeing-based advertising metrics.
Coming soon →